Also explore over 216 similar quizzes in this category. asked Mar 28, 2016 in Psychology by Kaylee. With PPC, you only pay when a user actually clicks on your ad, which will end up saving you a good chunk of change (your CFO definitely just did a low-key fist pump there). The magazine industry takes in more than $26 billion a year in revenue. Which of the following statements about magazines is true? 1 Answer to 31) Which of the following statements about advertising is true? What was significant about Collier's magazine? b. Answer the following questions: 1) Which of the following statements about advertising is most accurate? A) It is less difficult to evaluate than a pulsing schedule. _____ offer advertisers the opportunity to buy space in a group of publications as a package deal. 60. a.Companies have to spend more for publicity than advertising or personal selling. A. Clutter is not really a problem at all in magazine advertising. Consumers perceive advertising as always having a high level of credibility. Which of the following statements is true about ageism in advertising? Which of the following statements is true about the use of color in magazine advertising? Which of the following is one of the disadvantages associated with the use of magazines as an advertising medium? Magazines were the dominant advertising medium. A. Many publications base their rates on _____ and give refunds to advertisers if the number of delivered magazines is below that quantity. National advertisers tend to avoid weekly newspapers because of: The New York Times and USA Today are examples of _____ newspapers. Most magazines devote less than 30% of their pages to advertising so clutter is not really a problem. One advantage of radio advertising is its high demographic selectivity. Which of the following is true about magazine advertising? asked Sep 15, 2015 in Business by puppylove. B. 1. Which of the following is NOT an advertisement? . What are advertorials? Which of the following is true of advertising? _____ is a computerized production process that enables magazines to send different editorial or advertising messages to groups of subscribers within the same issue of a magazine. _____ verifies the circulation of consumer magazines and farm publications in the United States. A) position B) size C) color D) placement E) cost of space 32) A standard size page in most magazines is: A) … b. b.Companies have less control over whether the press publishes good or bad news. digitally altering graphics of models' bodies. Which of the following criteria should be met by a magazine in order to be eligible for verification audits by Audit Bureau of Circulations? d. Innovative media are not used in advertising. When America Online's customers were unhappy with their ability to access the Internet quickly, CompuServe, its major competitor, quickly ran ads taking advantage of AOL's problems. What was the practice? When discounts are available, it is using a(n) _____ structure. a. How did the Postal Act of 1879 contribute to the growth of mass circulation popular magazines? The more the color used in an ad, the lower the cost. It contains information that is interest to people who collect stamps. It is not as serious an issue for magazines as for radio or TV. Circulation verification figures are important to media planners because: _____ describes a situation where a primary subscriber or purchaser of a magazine gives it to another person to read or where a magazine is read in public places. asked May 25, 2016 in Business by YoLoko. C)Advertising has no impact on entry costs or market structure. The goal of the National Newspaper Network, which was created by the Newspaper Association of America in 1993, is to: Traditionally, newspaper advertising space for national advertisers has been sold by the: Madison has recently learned that newspaper advertising space for national advertisers has been sold by the SAU. This is referred to as, When magazines publish special versions of an issue that contain editorial content and advertising geared to a specific demographic or regional grouping, this is known as. What is Abercrombie & Fitch's designer catalogue an example of? Called _____, these internet interactive ads have drop-down menus, built-in games, or search engines to engage viewers. The high ratio of advertising to editorial content in most magazines causes magazines to have a problem with: Which of the following statements is true about clutter in magazine advertising? Which of the following is the most accurate statement about advertising? C)The return on earned media model uses … Trivia quiz which has been attempted 1353 times by avid quiz takers. What is it called when a magazine is provided at no cost to readers who meet some specific set of advertiser-attractive criteria? Coca-Cola’s ‘I’d like to buy the world a Coke’, aired in 1971, is the world’s most famous TV advertisement. B)To calculate advertising equivalency,the cost to purchase a display ad on a site would be used to assign a dollar value to the impressions achieved socially. The largest percentage of newspaper advertising revenue comes from: Employment, automotive, and real estate ads are the three major categories of _____ advertising. magazines that have only one advertiser throughout an entire issue, People will sell editions of its magazine that are targeted to the top 10 and 20 largest metropolitan areas. Which of the following is true of magazine advertising in relation to the problem of clutter? Cost per thousands reached. Which of the following magazines was published by Benjamin Franklin in colonial America? Which of the following is true about advertising? Which of the following statements is true about the use of color in magazine advertising? DuBois,was first published in 1910 as the voice of the. B)Advertising may be the only way that a new entrant can penetrate a market dominated by long-established firms. Tags embedded in magazines that connect readers to advertisers' digital content when readers hold their smartphones near an ad are known as. A. Why? Expensive advertising may signal quality to consumers.b. It works if an ad's impression is positive even if people do not recall it. magazine ads that look like genuine editorial content. asked May 23, 2016 in Business by PerkinE. A)If monopolistically competitive firms compete through advertising,that creates brand loyalty,then advertising can be an effective entry cost. One of the greatest limitations of newspapers as an advertising medium is _____ due to the coarse paper stock used in printing most newspapers. National Association for the Advancement of Colored People. The advantages of magazine advertising can be broken down into categories such as audience targeting and longevity of the ad. Advertisers who are seeking broad reach and frequency in their media schedules: Which of the following statements about the reach and frequency of consumer magazines is true? This is an example of ____. The letters SAU stand for: _____ is a system that was created in 1984 to make newspaper advertising rates comparable to other media that sell space and time in standardized units. Because of the medium's ability to turn information around quickly and deliver a detailed message, many companies who provide critical services to consumers often choose to advertise in _____ to respond to natural disasters such as earthquakes or hurricanes. Which of the following is true of advertising equivalency value (AEV)? C. Media buyers primarily evaluate magazines on the basis of: their ability to deliver the advertiser's message to as many people as possible in the target audience. By the 1850s, cheaper printing and growing literacy had fueled expansion of the magazine. The cost of advertising space in magazines is primarily a function of: Which of the following statements is true about the use of color in magazine advertising? General Magazine, and Historical Chronicle, for All the British Plantations in America, The Crisis, founded by W.E.B. Which of the following magazines was used by muckrakers to inspire social change in the early twentieth century? Newspapers generally offer more _____ than any other medium except for direct mail. Clutter is not really a problem at all in magazine advertising. The total number of issues of a magazine that are sold is known as, Magazines generally get their readers through. Which of the following is true about magazine advertising? It Is biggest advantage is that it offers rich, two-way communication between buyers and sellers. Which of the following is true regarding advertising? What was an additional factor that provided content? Basic rates quoted by newspapers that call for an ad to be placed on any page or in any position desired by the paper are known as _____ rates. B) Magazines have not benefited from advances in …
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